One Sydney Harbour is the last leg of Lendlease’s Barangaroo odyssey – a Renzo Piano-designed luxury neighbourhood that will close out their most famous development to date with an elegant exclamation mark.

Our job was to develop a retail vision capable of leveraging the commercial and reputational opportunity of the project. In both economic and cultural terms, the project required understanding what mix of retail could attract the considerable commercial office worker crowd and luxury tourist market, while simultaneously appealing to the high net-worth residents above.

Our psychographic profiling of future customers and deep knowledge of global high-end retail enabled us to define a middle ground – a retail offer that will complete and enliven a contemporary neo-luxury neighbourhood rather than isolate it from the rest of the city.